Monarch Condominiums
Social Strategy & Luxury Brand Voice
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Social Media Copywriting + Content Management
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Image Sourcing + Asset Curation
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Reels & Video Creation (Lifestyle + Promotional)
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Community Management + Lead Engagement
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Assisted with Brand Messaging + Voice Development
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Contributed to Overall Brand Strategy + Launch Planning
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Collaborated with Design Team for Visual Consistency
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Hashtag Strategy + Audience Targeting
Project Scope
Monarch is a luxury condominium development in Tysons Corner offering studio to 3-bedroom residences, complemented by high-end amenities like a garden terrace, pool, clubroom, and dramatic lobby spaces. Our team was brought in to build excitement ahead of launch and elevate Monarch’s presence in a competitive real estate market.
I served as the lead on social content development and paid campaign execution, working closely with the brand team to ensure consistency across visuals and messaging. Our goal was to position Monarch as the future of elegant urban living while growing awareness and engagement online.