Peninsula 88
Social Media Strategy & Brand Messaging
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Social Media Copywriting + Content Management
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Image Sourcing + Visual Storytelling
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Reels & Video Creation (Property Highlights + Lifestyle)
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Paid Social Campaign Management + Optimization
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Community Management + Online Lead Engagement
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Assisted with Brand Voice + Messaging Development
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Collaborated on Launch Strategy + Digital Rollout
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Hashtag Strategy + Local Audience Targeting
Project Scope
Peninsula 88 is a waterfront condominium development located in Buzzard Point, Southwest DC — where the Potomac and Anacostia Rivers meet. With 110 thoughtfully designed units and sweeping water views from nearly every residence, the building was designed to offer an elevated, peaceful lifestyle within the heart of the city.
Our team was tasked with positioning Peninsula 88 as a one-of-a-kind living experience and generating interest through digital storytelling. I led the day-to-day execution of the brand’s social presence and assisted in shaping messaging that highlighted both the luxury offering and the uniquely serene location.