Sunbrella® Fabrics
Social Media Strategy & Brand Content
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Social Media Strategy (Paid + Organic)
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Content Creation + Calendar Management
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Community Management + Engagement Strategy
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Influencer Marketing + Partnership Management
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Brand Voice Development + Editorial Oversight
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Creative Testing + Performance Optimization
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Product Launch Campaign Support
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Trend Research + Hashtag Strategy
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Collaboration with Creative, Brand, and Digital Teams
Project Scope
Sunbrella, a global leader in performance fabrics, brought me on to lead its social media efforts with the goal of elevating the brand’s digital voice, engaging design-savvy consumers, and supporting product launches across multiple categories—from indoor and outdoor upholstery to shade and marine. I managed the brand’s presence across platforms, developed strategy rooted in performance data and user behavior, and created content that showcased Sunbrella’s style, durability, and design versatility. Through influencer collaborations, content testing, community engagement, and creative storytelling, I helped Sunbrella stay at the forefront of social conversations in the design world.
Influencer Partnerships
Content Creation & Social Management
Carmeon Hamilton
Carmeon Hamilton is an award-winning interior designer, content creator, and the winner of HGTV’s Design Star: Next Gen. Known for her modern bohemian aesthetic and emphasis on intentional, elevated living, she’s built a highly engaged community by blending design expertise with authentic storytelling across Instagram and beyond.
Orlando Soria
Orlando Soria is a celebrated interior designer, author, and content creator known for his witty personality, elevated-yet-approachable style, and strong visual storytelling. With a loyal following across Instagram and YouTube, he brings humor, heart, and design expertise to every project—making home improvement feel both aspirational and attainable.
Shawn Johnson
Shawn Johnson is an Olympic gold medalist, New York Times bestselling author, and influential lifestyle creator. Alongside her husband, Andrew East, she shares family-forward content focused on home, wellness, and everyday joy. With a strong, trusted presence across social platforms, Shawn partnered with Sunbrella to design cozy, durable indoor and outdoor spaces that reflect her signature blend of comfort, functionality, and elevated style.
Product Launches
Content Creation, User Testing, Social Media
Sunbrella® Bags
The launch of Sunbrella Bags introduced a new way to experience the brand’s signature performance fabrics—this time, in motion. Designed for life on the go, the collection blended everyday function with elevated style, featuring water-resistant, easy-to-clean materials and modern silhouettes. From errands to getaways, these bags offered the durability Sunbrella is known for, now in a form that fits your day-to-day.
Sunbrella® Cleaning Products
With the introduction of Sunbrella Cleaning Products, the brand extended its commitment to long-lasting performance beyond the fabric itself. Specially formulated to tackle everything from everyday messes to stubborn, set-in stains, these solutions made it easier than ever for customers to care for their Sunbrella fabrics—keeping them looking fresh, vibrant, and ready for whatever life throws their way.
Sunbrella® Drapery
The launch of Sunbrella Drapery brought the brand’s trusted performance indoors with soft, luxurious fabrics designed to elevate any space. Fade-resistant, easy to clean, and effortlessly stylish, this collection combined high-end aesthetics with the durability Sunbrella is known for—offering consumers elegant window solutions that stand up to everyday life.