Sunbrella®
Fabrics
social media manager
I led social for Sunbrella, a global leader in performance fabrics, growing its voice in the design world through influencer partnerships, product-launch campaigns, and content built on historical performance data.
Timeline
1.5 years
Industry
Home & Design
Scope
Brand · Social · Influencer · Video Production · User Testing
Reach
National & Global
Objective
Elevate Sunbrella's digital voice and engage design-savvy consumers across every category, from indoor and outdoor upholstery to shade and marine, while introducing new product lines to the right audiences.
Business Impact
Through influencer collaborations, data-driven content testing, and community engagement, I kept Sunbrella at the forefront of design conversations and drove awareness for three product launches.
Selected Work
PROGRAMS & CAMPAIGNS
01.
Influencer Partnership Program
I managed social media partnerships with three high-profile design and lifestyle creators, crafting unique videos and social posts to fit each of their audiences. I each to the right products and audiences, then turning their reach into authentic Sunbrella storytelling.
Provider Portal
Carmeon Hamilton
HGTV Design Star: Next Gen winner
An award-winning, modern-bohemian designer with a deeply engaged community. We styled spaces around Sunbrella's fabrics and let her authentic storytelling carry the brand, blending design credibility with real reach.
Provider Portal
Orlando Soria
Designer, author & content creator
Witty, elevated-yet-approachable, and a natural on camera across Instagram and YouTube. His humor and design expertise made Sunbrella feel both aspirational and genuinely fun.
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Shawn johnson
Olympic gold medalist & NYT bestselling author
A trusted, family-forward creator with a massive, loyal following. Shawn designed cozy, durable indoor and outdoor spaces with Sunbrella, reaching families where real, everyday life happens.
02.
Product Launch Campaigns
I supported the launch of three new product lines, creating content, running user testing, and building the social rollout that introduced each to Sunbrella's audience with one consistent brand voice.
Provider Portal
Sunbrella bags
Social Media, Video Production, User Testing
Signature performance fabrics, now in motion. I helped introduce a water-resistant, easy-to-clean bag line for life on the go, translating Sunbrella's durability story into everyday, on-the-move style.
Provider Portal
Sunbrella Cleaning products
Social Media, Video Production, User Testing, LP Design
Performance beyond the fabric. I built the rollout for a care line formulated to tackle everyday messes and set-in stains, with content that made fabric care simple and kept spaces looking new.
Provider Portal
Sunbrella Drapery
Social Media, Video Production, User Testing, LP design
Performance brought indoors. I supported the launch of a fade-resistant, easy-to-clean drapery line, pairing high-end interior styling with the durability Sunbrella is known for.
5 markets, 1 unified feed
Content for every fabric audience
From the sofa to the sailboat, I kept a single brand voice consistent across five very different worlds. Content included a healthy mix of brand media and user generated content, facilitated through systems I built.
by the numbers
The scope at a glance
A single brand voice, stretched across every market and every launch, in front of a genuinely massive design audience.
5
markets, one consistent brand voice
millions
in combined creator and influencer reach
3
product-line launches supported