The Treetop ABA Therapy
Content & Community Lead
I replaced an outside agency by building Treetop's creative studio in-house, now shipping brand, web, social, print, and email the same week instead of the same quarter.
Timeline
January 2026 - Present
Industry
Healthcare · ABA Therapy
Scope
Brand · Web · Social · Print · Email
Reach
10 States
Objective
One brand for two audiences: families starting ABA therapy and the providers who refer them. Clear, warm, and fast, across a dozen touchpoints and ten states.
Business Impact
I replaced their outside agency by building the creative studio in-house. Brand, web, social, print, and email now ship the same week, feeding intake, recruiting, and reputation.
Selected Work
CAMPAIGNS & INITIATIVES
01.
Provider Referral Campaign
A HIPAA-compliant intake flow and a live dashboard, so referring offices see exactly where every family is, from first contact to therapy start.
Built to convert referrals and keep offices in the loop
Landing Page
(scroll the monitor to see full page)
Provider Portal
LinkedIn Ads
Provider Portal
Email Lifecycle
(11 automated emails)
Print Materials
(1-pager & referral postcard)
02.
Parent Progress Tracker
A simple intake and a live progress tracker, so families always know where their child stands, from the first call to the first therapy session.
Built to calm the wait and keep families from dropping off
Landing Page
(scroll the screen to see full page)
PARENT PROGRESS TRACKER
Social Ads
Provider Portal
Email Lifecycle
(11 automated emails)
Additional Projects & Initiatives
Alongside the referral campaigns, I designed and built a set of standalone web properties for Treetop ABA, each serving a distinct audience. Across all three I owned the visual design, copy, and front-end build, while tailoring each experience to its audience.
RESULTS & KPI's
Tangible Results
Comfortable across the whole stack: design, social, email, analytics, and the systems that keep it all moving.
280%
growth on social media, adding 3 new platforms and acquiring over 5k followers across all channels
10%
increase in new enrolled patients compared to previous 6-month period. Most coming from digital & referrals
15%
reduction in cost per lead and cost per clicks across all digital channels, with an emphasis on Meta ads