Premiere Valley Products is a California based medical and recreational marijuana distributer in need of a clean and minimal logo. They wanted something that would be memorable yet simple and easily recognizable.
The logo also had to clearly portray the business, their products and the culture. Finally, the logo had to contain Premiere Valley Products in a crisp, bold and legible font.
This is the design I came up with. I decided to stray away from color use and stick with the simple stark contrast of black and white.
The logo itself consists of a hollow marijuana leaf with soft, rounded edges.
The leaf is enclosed in a circle, relaxing the eyes and allowing the brain to connect the overlapping lines, creating one cohesive stamp-like image.
Though the logo is simple, it looks super awesome mocked up on apparel.